I was born in Malaysia with Chinese heritage, but my perspective extends far beyond borders. Having lived and worked in Malaysia, Australia, Hong Kong, South Korea, and now Singapore, I’ve gained a rich, global outlook that continuously shapes my creative approach. After an invigorating sabbatical, I embraced self-employment in the creative field—a move that has expanded my horizons and allowed me to fully leverage my diverse skill set.
As a hands-on and adaptable creative professional, I bring a strong blend of collaboration, leadership, and strategic thinking. With experience spanning multinational corporations to SMEs, I have successfully navigated roles from creative support to art direction, ensuring impactful visual storytelling and brand engagement. My deep understanding of cultural dynamics and global markets enables me to craft innovative, tailored creative solutions that resonate with diverse audiences.
Embracing the era of AI-driven creativity, I continuously explore how generative AI can enhance, streamline, and elevate the creative process. I see AI not as a replacement for human ingenuity but as a powerful tool to amplify ideas, accelerate workflows, and unlock new creative possibilities. By integrating AI into my work, I stay ahead of trends, push creative boundaries, and deliver solutions that are both strategic and forward-thinking.
Beyond my professional endeavors, I co-founded FreshlyPressed Socks, an entrepreneurial venture that has been both a creative playground and a testament to my ability to build a brand from the ground up.
Outside of work, I’m deeply passionate about trends, art, crafts, gadgets, technology, and animation. A competitive Street Fighter 6 player and avid badminton enthusiast, I also find inspiration on the road—having cycled across multiple countries and always looking forward to the next adventure.
I thrive on innovation, creativity, and meaningful collaborations. Let’s create something exceptional together. 🚀
Brands which I’ve worked on:-
P&G. SKII. OLAY. L’ORÉAL. GARNIER. BIOTHERM. VICKS. ORAL-B. NIKE. BURGER KING. PIZZA HUT. HP. MASTER CARD. SAMSUNG. LG. UNILEVER. COLGATE-PALMOLIVE. GSK. CITIBANK. DBS/POSB. NATIONAL ART COUNCIL. TOYOTA. VW. BMW. FORD. ATLAS SINGAPORE. OSIM. CHANGI AIRPORT GROUP. NAC. STB. MND.. etc