I was born in Malaysia with Chinese heritage, but my perspective extends far beyond borders. Throughout my life, I've had the privilege of residing and working in diverse locations such as Malaysia, Australia, Hong Kong China, South Korea and currently, Singapore. Following a rejuvenating sabbatical, I embarked on a self-employment journey in the creative field. This endeavor has not only exposed me to new horizons but has also allowed me to tap into my multifaceted talents.

I'm a hands-on and adaptable creative professional, known for my collaborative spirit and leadership abilities. Over the years, I've contributed my skills to a wide range of organizations, including both multinational corporations and local small and medium-sized enterprises. My roles have spanned from providing creative support to offering strategic advice.

Thanks to my extensive exposure to various cultures and languages, I possess a profound understanding of the global landscape. This expertise equips me to deliver strategic and culturally relevant creative solutions tailored to different brands and markets. In addition to my professional pursuits, I co-founded FreshlyPressed Socks, an exhilarating entrepreneurial venture that has enriched my creative journey from the ground up.

Beyond the realms of work, my passions encompass trends, art, crafts, gadgets, technologies, animation, street fighting (the game), and badminton. I'm also an avid explorer, traversing the world on two wheels, having pedaled through several countries and counting, always yearning for more adventures.

Brands which I’ve worked on:-
P&G. SKII. OLAY. L’ORÉAL. GARNIER. BIOTHERM. VICKS. ORAL-B. NIKE. BURGER KING. PIZZA HUT. HP. MASTER CARD. SAMSUNG. LG. UNILEVER. COLGATE-PALMOLIVE. GSK. CITIBANK. DBS/POSB. NATIONAL ART COUNCIL. TOYOTA. VW. BMW. FORD. ATLAS SINGAPORE. OSIM. CHANGI AIRPORT GROUP. NAC. STB. MND.. etc